Sunday, June 08, 2014

The descriptive blurb

Today everything is over, before I’ve even left the house. Of course, this is a common occurrence. Sometimes I think of my life as before and after: before I got up, and after I went to bed. But what is this thing called universal human dignity, and where do I find it? Walking down the street as the sun is setting, and the skinny white drug child with pink hair across the street is saying something to me, I’m not sure what. Now she’s saying work it, girl—work it, girl—in a good way! Why doesn’t this happen more often? A block away, and I realize that at first she was probably saying cun-ty! It’s been so long since I’ve heard that, please bring it back, in a good way.

Update from the yoga boutique: a floor length green-and-white striped tank top dress for $68. That’s their best deal yet. Hurry on over before they bring back the namaste coffee mugs. I’m trying to remember what happens on opposite day. Someone once told me that integration and disintegration are opposites. There’s how I think I feel before I get out of bed, and then there’s how I feel after I get out of bed. What’s the opposite of a drone?

Success: I opened the window so this wasp would leave, and it did. How do I apply this in other areas? Editing is tricky: once I add something back in that needs to be there, I have to pare everything down so you don’t notice. And now for the dreaded descriptive blurb. Oops—that headline said Jim Crow but I read J.Crew. Is there a synonym for a synonym? One is uniform, and the other is the uniform. In my dream I was staying at two airbnb places in the same building—so close, actually, that they connected and I wondered if I made a mistake by overlapping my stays. One of them was in Eugene, and the other in Portland, and they were inside a huge new hotel in New York inside an older crumbling building and I was picking up gorgeous pieces of the old building like part of a gold dome, wondering if I could take these artifacts home with me. So I was falling in love with the first sentence of my new descriptive blurb, but then I realized the second half was almost the same as the first sentence of my blurb for So Many Ways to Sleep Badly. The ruins of everyday San Francisco had become the ruins of everyday interaction. Maybe I should use the same descriptive blurb for every book. Marketing is marketing, right? It doesn’t matter what you’re selling.
Don’t worry. It’s already about a late-night moment. Consensual identity theft. Identity trading. Identity index. Selective identity. It still feels kind of like it’s going to feel. Leaving the house is hard does not mean that staying in is easy. I don’t understand what happens when I suddenly get so hot I think I have a hat on. Also related to when I go outside and think I don’t. I always want my hair to look really good when I go in for a haircut, so that the hairstylist will know what to do. Sometimes we live in the city where everything is already lost, which doesn’t mean that we can’t lose more. Indifference is the new difference. You know you must be addicted to publishing when you spend hours working on a descriptive blurb and derive some sort of satisfaction from this project. Don’t get me wrong — I still think the descriptive blurb is a scam, it’s just that right now I’m a part of it. Okay, it’s sunny outside, but the descriptive blurb is keeping me inside. How do I break free? I did not just write craving for authentic experience. Okay, it’s definitely about the brutality of belonging, now I’m going outside for a walk in the sun if the sun will wait for me, please. Amazing how I can spend hours trying to make one marketing paragraph sound simple or ecstatic, expansive or comprehensive, or just basic and elastic. I still think I should use the same descriptive blurb for every book.

No comments: